Inspiring New York to see their city through the new Windows Surface with a 178 ft replica of manhattan.
Inspiring New York to see their city through the new Windows Surface with a 178 ft replica of manhattan.
Windows 8 and Surface were launching in New York, and Microsoft wanted our help in getting younger, cooler people to touch the new products.
We created Microtropolis, a 178-foot mini-Manhattan that used the product's personalization features to bring a stylized model of the city to life. Because there's nothing New Yorkers love more than New York.
Over 200 Windows 8 devices were placed on the rooftops of Microtropolis, with Windows profiles customized to the 25 neighborhoods by notable New York tastemakers like Milk Studios, Blue Hill and Milton Glaser.
Windows 8 and Surface were launching in New York, and Microsoft wanted our help in getting younger, cooler people to touch the new products.
We created Microtropolis, a 178-foot mini-Manhattan that used the product's personalization features to bring a stylized model of the city to life. Because there's nothing New Yorkers love more than New York.
Over 200 Windows 8 devices were placed on the rooftops of Microtropolis, with Windows profiles customized to the 25 neighborhoods by notable New York tastemakers like Milk Studios, Blue Hill and Milton Glaser.