Curating One Million square feet of culture and creating a new brand.

Curating One Million square feet of culture and creating a new brand.

One Million Square Feet of Culture (or 1MSQFT for short) had the ambitious goal of curating, creating and then sharing one million square feet of new art, music, dance and food culture with the world.


To ensure the new works were original and incredible, we partnered with a range of experts to curate what was made.

One Million Square Feet of Culture (or 1MSQFT for short) had the ambitious goal of curating, creating and then sharing one million square feet of new art, music, dance and food culture with the world.


To ensure the new works were original and incredible, we partnered with a range of experts to curate what was made.