Destiny was the biggest new IP launch in video game history. 3 years later, Activision and Bungie were ready to reveal the much-anticipated sequel, Destiny 2.

But how do you get a lapsed core audience that went from 20 million players to 2 million to come back for round two?

We leaned into the new story and rich characters, two things that were sorely missed in the first game.

When it came to launching the DLC we decided up the ante and save EVERYTHING. including loot and of course, puppies.